J.D. Power Ranks Porsche to be the Most Popular Vehicle in Recent Survey
Porsche owners are the happiest with their new vehicles, while Mitsubishi owners are the least satisfied, according to a new survey on 2019 model-year vehicles.
J.D. Power released the results of the 24th annual Automotive Performance, Execution and Layout (APEAL) Study, which “measures owners’ emotional attachment and level of excitement with their new vehicle.”
With nearly 68,000 vehicle owners or lessees sharing their opinions, the study found that Porsche is the most popular brand, and Mitsubishi was the least popular. The study does not adjust for total sales volume. The top five brands were Porsche, BMW, Genesis, Audi and Volvo.
The results are not to be confused with the J.D. Power Initial Quality Study (IQS), which gauges flaws and shortcomings that pop up in vehicles in their first 90 days.
In addition, the 2019 Porsche Cayenne SUV won the most popular Midsize Premium SUV category in the survey, further adding to Porsche’s big win with its customers in the J.D. Power report.
Factors in the APEAL study included vehicle owners’ feelings about their vehicles’ performance and inclusion of safety systems, visibility, infotainment, storage, seats, fuel economy and driving dynamics.
More information about the survey can be found at this USA Today Article link.